Michael's Blogger Shower

Welcome to my Google sponsored shower! I like to spout out the thoughts jumbled in my head, My original blog no longer exists.If you want to be able to post comments, contact me. :)

Monday, August 08, 2005

7 Up - the missing key

I see now how 7-up can be owned by Cadbury-Schweppes, but distriputed by others.

See: 7 Up - Wikipedia, the free encyclopedia:

"After establishing the category as more than a niche, major competitors set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers then distributing 7 Up to drop the beverage in deference to Sprite. 7 Up then became dependent on Pepsi's bottlers for distribution during the 1990s until PepsiCo launched its own serious entrant in the category with Sierra Mist in 2000. PepsiCo then adopted the previous Coca-Cola tactic and forced its bottlers to give up 7 Up for Sierra Mist which most did by 2003.
The result is that in the United States, DPSU does not have a network of bottlers and distributors, so some of their products are frequently bottled under contract by independent Coca-Cola or Pepsi bottlers, though in some areas independent distributors exist, either by Cadbury-Schweppes, or by individual independent bottling plants. These third-tier bottlers do not have the ability to reach much beyond major supermarket chains, so 7 Up is increasingly difficult to find in smaller stores and vending machines.
PepsiCo continues to distribute 7 Up in Canada, in lieu of Sierra Mist;"


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